School of Management
MBA (Communication)
- Course Name
- Duration
- Eligibility
- Type
- Application starts
- Last date of application
- Admission Process
Communication is a creative process and managing communication processes and structures require not only an ability to think analytically but also innovatively and creatively. Professionals in the field of communication today are expected to coordinate increasingly complex public relations campaigns as the consumers and brands are inter- connected. Managing the process of communication and its structures have become the core of doing business. Communication frequency, density, and intensity have increased and are driving markets, brands, social development, and indeed every aspect of the social and political economy.
The curriculum is designed to help students shape a career not only in the traditional fields of Marketing and Branding, Film, Television but also in the emerging fields like Digital Marketing Communication, Media Management, Public Relations & Marketing Analytics.
Why pursue MBA (Communication) from IMS Unison University?
- IMS Unison University provides a conducive environment for research, academics, and collaborative projects. The program has been created considering the requirements of the industry, in terms of knowledge, skills, and attitude, at the entry-level as well as during the initial progression.
Our Program
- Value Added Co-Curricular Programs
- To enhance the professional skills of our students and give them a competitive advantage, the University provides an array of value-added programs with leading training partners.
- Six Sigma Green Belt Certification Program:The University has an agreement with Benchmark Six Sigma to offer Green Belt Six Sigma Certification Program to its students wherein the students form project teams and lead Six Sigma projects. Upon the successful completion of this program, a certificate by Benchmark Six Sigma is awarded to the students.
- National Study Tour (optional):The University provides study tours across India focused on business experience, essential for aspiring professionals to be familiar with the actual corporate environment and grasp the issues encountered by modern industry. These trips allow for interaction with corporate experts and executives, as well as visits to numerous historical sites of tourist significance.
- International Tour (optional):Students have the option of participating in an overseas tour to get global exposure.
Career Opportunities
- MBA Communication opens a wide range of career paths from professional communication jobs to doctoral from India or abroad or entrepreneurial roles. The students will get an option of joining companies and advertising & creative agencies for communication-based roles. They can take up roles in communication policy making.
- Some of the prominent roles these students can take up include Public relations, Advertising, Media planning or buying, Web content or social media , Communication specialist to name a few.
Apply Online
- Online at the University website: After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to [email protected] along with the scanned copies of all the documents required.
Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University. - The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
- After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
- You shall remain in constant touch with our Admission office to know about the status of your registration.
- Admission Process: Personal Interview.
- Interested candidates can register themselves at the University website www.iuu.ac or personally visit the University Admission Office to complete the registration process.
- All eligible candidates will have to appear for a Personal Interview.
Online application process
1
Fill and confirm the registration form
2
Pay registration fee using any online method
3
Get registration No. on successful payment
Note
40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question
MBA (Communication)
Program Curriculum
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MBC 101 | Management Concepts and Principles |
| 2 | MBC 102 | Financial Accounting |
| 3 | MBC 103 | Statistics for Management |
| 4 | MBC 104 | Managerial Economics – I |
| 5 | MBC 105 | Organizational Behaviour |
| 6 | MBC 106 | Written Communication & processing Lab |
| 7 | MBC 107 | Communication Theories & Models |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MBC 201 | Human Resource Management |
| 2 | MBC 202 | Business Analytics |
| 3 | MBC 203 | Management Accounting |
| 4 | MBC 204 | Managerial Economics – II |
| 5 | MBC 205 | Marketing Management |
| 6 | MBC 206P | Decision Modelling using Spreadsheet |
| 7 | MBC 207P | Spoken Communication and Etiquette Lab |
| 8 | MBC 208 | Introduction to Media & Society |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MBC 301 | Market Research |
| 2 | MBC 302 | Operations Research |
| 3 | MBC 303 | Financial Management |
| 4 | MBC 304 | International Business |
| 5 | MBC 305 | Introduction to Public Relations |
| 6 | MBC 306 | Integrated Marketing Communication |
| 7 | MBC 307 | Spirit of Entrepreneurship |
| 8 | MBC 308 | Business Analytics Lab |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MBC 401 | Operations Management |
| 2 | MBC 402 | Management Information System |
| 3 | MBC 403 | Legal Aspects of Business |
| 4 | MBC 404 | Cross- Cultural Communication |
| 5 | MBC 405 | Consumer Behaviour |
| - | Major Core- I | |
| - | Major Core- II | |
| - | General Elective | |
| 6 | MBC 406S | Summer Internship Report & Viva- Voce |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MBC 501 | Strategic Management |
| 2 | MBC 502 | International Business |
| 3 | MBC 503 | Media Management |
| - | Major Elective | |
| - | Minor Elective- I | |
| - | Minor Elective- II | |
| - | Major/ General Elective (Optional) | |
| 4 | MBC 504 S | Term Project |
| 5 | MBC 505 S | Seminar |
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MBC 601S | Full- Term Industry Internship: Report & Viva- Voce |
ADVERTISING MANAGEMENT (ADM)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | ADM 103 C | Strategic Advertising Management |
| 2 | ADM 104 C | Advertising Research |
| 3 | ADM 105 E | Semiotics and Advertising |
| 4 | ADM 106 E | Advertising Account Planning |
BRAND MANAGEMENT (BDM)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BDM 103 C | Strategic Brand Management |
| 2 | BDM 104 C | FMCG Branding |
| 3 | BDM 105 E | Digital Branding |
| 4 | BDM 106 E | Luxury Branding |
MEDIA MANAGEMENT (MDM)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MDM 103 C | Strategic Media Planning |
| 2 | MDM 104 C | Media Research and Application |
| 3 | MDM 105 E | Strategic Media Buying |
| 4 | MDM 106 E | Media Law and Ethics |
PUBLIC RELATIONS (PBR)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | PBR 103 C | Strategic Public Relations |
| 2 | PBR 104 C | Reputation Management |
| 3 | PBR 105 E | Event Management |
| 4 | PBR 106 E | Public Affairs |
MARKETING ANALYTICS (MKA)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MKA 103 C | Multivariate Analysis |
| 2 | MKA 104 C | Marketing Analytics |
| 3 | MKA 105 E | Python Basics |
| 4 | MKA 106 E | Data Visualization |
MINOR ELECTIVES ADVERTISING MANAGEMENT (ADM)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | ADM 103 E | Strategic Advertising Management |
| 2 | ADM 104 E | Advertising Research |
| 3 | ADM 105 E | Semiotics and Advertising |
MINOR ELECTIVES
BRAND MANAGEMENT (BDM)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | BDM 103 E | Strategic Brand Management |
| 2 | BDM 104 E | FMCG Branding |
| 3 | BDM 105 E | Digital Branding |
MINOR ELECTIVES
MEDIA MANAGEMENT (MDM)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MDM 103 E | Strategic Media Planning |
| 2 | MDM 104 E | Media Research and Applications |
| 3 | MDM 105 E | Strategic Media Buying |
MINOR ELECTIVES
PUBLIC RELATIONS (PBR)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | PBR 103 E | Strategic Public Relations |
| 2 | PBR 104 E | Reputation Management |
| 3 | PBR 105 E | Event Management |
MINOR ELECTIVES
MARKETING ANALYTICS (MKA)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MKA 103 E | Multivariate Analysis |
| 2 | MKA 104 E | Marketing Analytics |
| 3 | MKA 105 E | Python Basics |
GENERAL ELECTIVES (GEN)
| S. No. | Course Code | Course Name |
|---|---|---|
| 1 | MCG 101 E | Emotional Intelligence and Managerial Effectiveness |
| 2 | MCG 102 E | Creative Problem Solving and Design Thinking |
| 3 | MCG 104 E | Customer Relationship Management |
| 4 | MCG 105 E | E-Commerce & Multi-Channel Retailing |